Besides reaching new customers, sparking authentic conversations, and building brands, companies are using Social Media to identify and analyze the "sentiments" around their names. In addition to the "Likes" on Facebook and Twitter followers, companies now are able to measure what people are actually saying about their brands in blogs and microblogs and if it is good or bad?
Two companies are pioneers in offering this service:
PaidContent.org, in its new new index Social Standing, social-measurement company Trendrr was brought on board to mine blog posts and tweets that mention top media and entertainment companies and brands to gauge the "sentiment" around those entities. And Gfk Custom Research North America made an alliance with NetBase, to provide enhanced online conversation tracking and sentiment analysis.
"The conversations that consumers have online are increasingly influencing their perceptions of brands and companies which, in turn, impacts shopping behavior. Understanding how to leverage conversations through the meshing of traditional research and online sentiment analysis gives marketers the next level of insight that is crucial to effective marketing initiatives and product launches," said Thomas J. Finkle, co-president of GfK Custom Research North America.
WHAT ABOUT YOU?
What's your opinion on this subject? What do you think about brand's sentiment and its measurement?
No comments:
Post a Comment