Brian Solis released the second edition of his acclaimed Social Media and business book, "Engage! the Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web." The new version has been edited and focuses in supporting executives and strategists to craft, execute, and assess social Media engagement strategies.
The second edition offers brand new content, including Facebook commerce, how to measure ROI, Social Media tools, and the human touch of Social Media. It is truly a practical guide on how to use this new form of communication effectively. "Over the past year, I listened to what people loved about "Engage!" and also what they needed to get the job done. I preserved the original with the sole purpose of creating a highly targeted resource for busy executives and business owners. Throughout the process, I kept the following question in mind: What do I need to do? How do I do it? And how do I measure success?" said the author of the book, Brian Solis.
WHAT ABOUT YOU?
Do you recommend any Social Media book you've read that helped you in excelling in this medium?
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